Cookie Policy

This Cookie Policy explains how Web Works Rise ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website at www.webworksrise.com ("Website"). This policy forms part of our broader Privacy Notice and Terms of Service.

1.1 What Are Cookies?

Cookies are small text files that are widely used and stored in your browser when you visit websites. They contain a unique identifier and enable websites to remember your preferences, enhance your browsing experience, and provide us with valuable information about how our users interact with our digital services.

1.2 Types of Tracking Technologies

In addition to cookies, we may employ similar technologies including web beacons, pixels, local storage, and software development kits (SDKs) to collect information about your interaction with our Website and digital transformation services.

1.3 Why We Use Cookies

We use cookies to enhance your experience when you visit our Website, to understand how users engage with our content, to optimise our technology solutions, and to improve the performance and functionality of our digital platforms. Any information collected through the use of cookies is processed in strict accordance with our Privacy Notice and UK GDPR requirements.

2.1 Strictly Necessary Cookies

These cookies are essential for the Website to function properly and cannot be switched off in our systems. They are typically only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in to secure areas, or filling in contact forms.

Purpose: Enable core website functionality, security features, and access to protected areas.

Legal Basis: These cookies are necessary for the legitimate operation of our Website and do not require consent under UK PECR regulations.

Examples:

• Session management cookies
• Security and authentication tokens
• Cookie consent preferences
• Load balancing identifiers

2.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources, measure and improve the performance of our Website, and understand which pages are most and least popular. They help us determine how visitors navigate around the site, identify technical issues, and optimise our digital transformation content.

Purpose: Website analytics, performance monitoring, and user experience optimisation.

Legal Basis: Consent required under UK PECR and ICO guidelines.

Common Tools We Use:

• Google Analytics (_ga, _gid, _gat): Distinguishes users, tracks sessions, and throttles request rates
• Microsoft Clarity (CLID, MUID, SM): Session recording, heatmaps, and user behaviour analysis
• Hotjar (_hjSession, _hjIncludedInPageview): User interaction recording and feedback collection

2.3 Functional and Personalisation Cookies

These cookies enable the Website to provide enhanced functionality and personalisation based on your preferences and previous interactions. They may be set by us or by third-party providers whose services we have integrated into our pages.

Purpose: Remember your preferences, customise content, and provide tailored user experiences.

Legal Basis: Consent required under UK PECR regulations.

Functionality Provided:

• Language and region preferences
• Accessibility settings and display options
• Personalised content recommendations
• Chat widget preferences and history
• Form auto-fill assistance

2.4 Targeting and Advertising Cookies

These cookies may be set through our Website by our advertising and marketing partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites and platforms.

Purpose: Deliver targeted marketing, measure advertising effectiveness, and build audience profiles.

Legal Basis: Consent required under UK PECR and ICO guidelines.

Common Advertising Technologies:

• LinkedIn Insight Tag (lidc, li_sugr, bcookie): Professional network advertising and conversion tracking
• Google Marketing Platform (IDE, test_cookie, __gads): Ad serving, frequency capping, and attribution
• Facebook Pixel (fr, _fbp): Social media advertising and retargeting campaigns
• Twitter/X Pixel (personalization_id): Social advertising and audience building

3.1 Consent Management

In accordance with UK Information Commissioner's Office (ICO) guidelines and the Privacy and Electronic Communications Regulations (PECR), we obtain your explicit consent before placing non-essential cookies on your device.

When you first visit our Website, you will see a cookie consent banner presenting you with clear choices regarding cookie categories. The banner provides equal prominence to both "Accept" and "Reject" options to avoid any nudging behaviour.

3.2 Granular Cookie Control

We provide granular control over different cookie categories. You can accept all cookies, reject all non-essential cookies, or customise your preferences by category through our cookie preference centre.

Your Options:

• Accept All Cookies: Enables all cookie categories for optimal website functionality and personalisation
• Reject All Non-Essential: Allows only strictly necessary cookies required for basic website operation
• Customise Preferences: Select specific cookie categories based on your individual preferences

3.3 Withdrawing Consent

You may withdraw your cookie consent at any time by accessing our cookie preference centre, available in the footer of every page. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

3.4 Browser-Level Cookie Management

You can also refuse the use of cookies by changing the settings in your browser. Most modern browsers allow you to:

• Block all cookies from all websites
• Block third-party cookies only
• Delete cookies when you close your browser
• Receive notifications when websites set cookies

Please Note: If you use your browser settings to block strictly necessary cookies, you may not be able to access all or parts of our Website. The steps and measures required vary depending on the browser you use.

4.1 First-Party Cookies

First-party cookies are set directly by Web Works Rise and are primarily used for essential website functionality, analytics, and improving your user experience.

4.2 Third-Party Cookies

Third-party cookies are set by external service providers integrated into our Website to provide enhanced functionality, analytics, and advertising capabilities.

Analytics Providers:

• Google Analytics (google-analytics.com): Website traffic analysis and user behaviour insights
• Microsoft Clarity (clarity.ms): Session recording and user experience analytics
• Hotjar (hotjar.com): Heatmaps, recordings, and feedback collection

Marketing and Advertising:

• LinkedIn Marketing Solutions (linkedin.com): Professional network advertising and conversion tracking
• Google Ads (doubleclick.net): Display advertising and remarketing campaigns
• HubSpot (hubspot.com): Marketing automation and CRM integration

Communication Tools:

• Intercom (intercom.io): Live chat support and customer engagement
• Calendly (calendly.com): Meeting scheduling and appointment booking

4.3 Session vs Persistent Cookies

Session Cookies: Temporary cookies that are deleted when you close your browser. Used primarily for maintaining your session state and ensuring security.

Persistent Cookies: Remain on your device for a specified period or until manually deleted. Used for remembering preferences, analytics, and providing personalised experiences.

You can control and delete cookies through your browser settings. However, the steps and measures required vary depending on which browser you use.

Popular Browser Instructions

Mobile Browser Settings

For mobile devices (iOS and Android), cookie management is typically found within your browser app's settings menu under Privacy or Site Settings.

Additional Resources

For more comprehensive information about cookies and how to control them, visit:

• All About Cookies: www.allaboutcookies.org
• Your Online Choices: www.youronlinechoices.com
• ICO Guidance: ico.org.uk/for-the-public/online/cookies

Cross-Border Cookie Data

Some of our third-party cookie providers are located outside the United Kingdom and European Economic Area (EEA). When information collected through cookies is transferred internationally, we ensure appropriate safeguards are in place.

Transfer Mechanisms

We rely on approved transfer mechanisms including:

• UK International Data Transfer Agreement (IDTA)
• EU Standard Contractual Clauses (SCCs)
• Adequacy decisions for jurisdictions deemed adequate by the UK Government
• Binding Corporate Rules for transfers within multinational organisations

In relation to information collected through cookies, you have the following rights under UK GDPR:

• Right of Access: Request copies of information collected about you through cookies
• Right to Rectification: Request correction of inaccurate information
• Right to Erasure: Request deletion of information in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your information
• Right to Object: Object to processing based on legitimate interests
• Right to Data Portability: Receive your information in a structured, machine-readable format

Exercising Your Rights

To exercise any of these rights, please contact our Data Protection Officer at dpo@webworksrise.com. We will respond to your request within one month, in accordance with UK GDPR requirements.

Right to Lodge a Complaint

If you believe our cookie practices violate UK data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

UK GDPR Compliance

Our cookie practices comply with the UK General Data Protection Regulation (UK GDPR), which governs the processing of personal data in the United Kingdom.

PECR Compliance

We adhere to the Privacy and Electronic Communications Regulations (PECR) 2003, as amended, which specifically governs the use of cookies and similar technologies in the UK.

Policy Updates

We may update this Cookie Policy periodically to reflect changes in our cookie practices, new technologies, regulatory requirements, or business needs. The "Last Updated" date at the top of this policy indicates when it was most recently revised.

For material changes that significantly affect how we use cookies or your rights, we will provide prominent notice on our Website or communicate directly via email to registered users.

Your continued use of our Website following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Cookie Policy periodically to stay informed about our cookie practices.

Cookie-Related Enquiries

If you have any questions about this Cookie Policy, our cookie practices, or how to manage your preferences, please contact us:

Data Protection Officer

For specific data protection enquiries or to exercise your rights:

Additional Resources

This Cookie Policy should be read in conjunction with:

• Privacy Notice: Details how we collect, use, and protect your personal information
• Terms of Service: Governs your use of our Website and services
• Data Processing Agreement: For clients engaging our technology solutions

Helpful Links:

• ICO Cookie Guidance: ico.org.uk cookie guidance
• Your Online Choices: www.youronlinechoices.com (opt-out of targeted advertising)
• Network Advertising Initiative: www.networkadvertising.org/choices (advertising opt-out tool)